SHS Hotel Representation
New York at sunset, looking south over Midtown to the Empire State Building
Luxury & Lifestyle Hotel Representation

Curated with purpose. Represented with passion.

At SHS Hotel Representation, we represent a carefully curated collection of distinctive lifestyle and boutique hotels, chosen not only for their character, authenticity and sense of place, but for the people behind them—passionate, trusted brands and professionals and who make the experience happen and put the client at the heart of everything they do.

Explore the collection
Represented today

The Collection

  1. Walker Hotel Greenwich Village, the exterior on West 13th Street
    New York, United States

    Walker Hotels

    Walker Hotels, owned and operated by Bridgeton, is a New York lifestyle hotel brand rooted in neighbourhood, atmosphere and individuality.

    View the collection · 2 hotels
  2. The Aster, Los Angeles: the south rooftop deck looking across Hollywood to the Broadway sign
    Los Angeles, United States

    The Aster

    The Aster is a stylish boutique hotel and private members’ club, a social destination in the heart of Hollywood.

    View the hotel
  3. The Los Angeles Athletic Club: the historic downtown facade and entrance at dusk
    Los Angeles, United States

    Los Angeles Athletic Club

    The Los Angeles Athletic Club Hotel is a historic boutique hotel

    View the hotel
  4. Orso Hotels — Facade, Hotel Ami, Paris
    Paris, France

    Orso Hotels

    Orso Hotels is a Parisian boutique hotel brand built around the idea of bringing back the lost art of hospitality—warmth, simplicity and genuine generosity.

    View the collection · 10 hotels
  5. Fontenille Collection — Château de Cîteaux, the château building in Meursault
    France, Spain, Italy

    Fontenille Collection

    Fourteen restored houses across France, Menorca and Tuscany, run as family homes.

    View the collection · 14 hotels
Simona Sabulis
Founder & Director

Simona Sabulis

“Being There When It Matters”

As the founder of SHS (Strategic Hospitality Solutions Ltd) Hotel Representation, Simona brings 16 years of industry experience, combining extensive hospitality expertise with a strong network of travel advisors, tour operators, corporate clients and MICE agents.

She helps independent and boutique hotels increase their visibility, strengthen their market positioning and drive commercial growth. Prior to establishing her own business, Simona spent six years with Taj Hotels before moving into senior sales leadership, including three years as Regional Director of Sales, UK & Europe for PUBLIC New York, Ian Schrager's lifestyle hotel brand.

Passionate about travel and exceptional hospitality, Simona is known for her personal approach, extensive industry connections and ability to connect distinctive hotels with the right audiences and commercial opportunities.

Services

Two audiences, one standard.

For hotels

We provide professional hotel sales representation across the UK and Europe, helping hotels increase visibility, generate new business, and build valuable relationships with travel agents, tour operators, corporate clients, event planners, and key distribution partners.

How we represent hotels

For travel partners

Working with our hotel sales representation service gives travel agents, tour operators, and travel professionals direct access to trusted hotel partners and dedicated local support across the UK and Europe.

Working with SHS
Previously represented

Past clients

  • PUBLIC Hotel New York
    PUBLIC Hotel New YorkNew York
  • The Hollywood Grande
    The Hollywood Grandepreviously Thompson HollywoodHollywood, Los Angeles
  • The Hollywood Volume
    The Hollywood Volumepreviously Tommie HollywoodHollywood, Los Angeles
  • Thompson Washington DC
    Thompson Washington DCWashington DC
  • Sandbourne Santa Monica
    Sandbourne Santa MonicaSanta Monica